What I’m reading and writing, June 21

• An excellent post today by Jason Fry at the National Sports Journalism Center encourages sports journalists to think business not only in their approach to work, but also in the content they produce. Some good advice here from CNBC sports business correspondent Darren Rovell:

“Move without the ball. Do things are that not directly related to the story. Call people when you don’t necessarily have a story to talk with them about. . . Some of my biggest stories have come from asking people, ‘Is there anything going on?’ “

• A Title IX trial related to the Quinnipiac College athletics program is underway in Connecticut, and the activists seem to be rather piqued about the issue of whether cheerleading is a sport. While I think the school is doomed to lose because of the ludicrous way the law is being enforced, part of me likes the way the absurdities of the proportionality argument are rankling those for whom this numbers game has become life and death.

• Ah, maybe I just need to relax and take it easy. Perhaps it’s the increasing tension of the World Cup, and I’m not even playing. In England, the natives are more than restless that their overhyped, underachieving lads may come home early. Two days before the critical match against Slovenia, however, England coach Fabio Capello is sticking by his absolute no-sex, no-booze ban. For a team (and a nation) that may really need a good shag, there’s probably not much in the way of release coming until after Wednesday:

“For the English, though, abstinence is and will continue to be the gameplan. Capello has even installed cameras in his players’ rooms to ensure that nobody gets any. And to cut deeper, alcohol has also been banned, though this is mainly to avoid a repeat of the team’s publicized drunken antics of during the 2006 World Cup that many say cost them the Cup.”

• Today is the Summer Solstice in the Northern Hemipshere (and ditto for the winter in the South, if you didn’t see the parkas worn by World Cup spectators in South Africa). This is the longest day of the year anywhere, and for me this Monday has gone on longer than usual, for reasons I’ll refrain from explaining here. You don’t want to hear my minor complaints. But this very fitting song of the season has made it a little shorter. Enjoy:

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