Monday, Monday: Leafblowers and LeBron Twitter

On Monday my post is generally related to a timely sports topic prominently in the news, is focused on the business of sports or covers a sports subject at random.

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I just Tweeted the above headline, but deleted it and thought those two things actually have something more in common than I first realized.

At 8 a.m., as I was still waking up, landscaping crews began their weekly leafblowing ritual through my community, which is sort of strange for the middle of summer.

There aren’t many leaves to be cleared from the streets and walking paths, and not much debris: A waste of time and expense, and a whole lot of mindless noise, with nothing accomplished.

Which is what my (admittedly limited) Twitter feed feels like this morning: All LeBron, all the time, as NBA free agency ramps up.

Credentialed reporters at mainstream news outlets Tweeting “hunches” and “gut instincts” instead of verified facts.

It’s a relentless, crude grab for the attention of readers, and to prop up those increasingly fleeting credentials with scoops, or at least creating the appearance of being ahead of a story.

As Sports Illustrated‘s media reporter, Richard Deitsch, has been peppering his Twitter feed over the weekend:

But it’s not just about ESPN, which infamously brought us “The Decision,” pushing its new SportsCenter set.

It’s what far too much of the sports media has become — and for too long now — in the chase for eyeballs and attention. These Tweets in particular, from an employee of the WWL and ostensibly an NBA reporter, are all the rage for the moment:

He’s just pulling this out of his ass, but he knows there are legions out there happily retweeting his drivel. Tens of thousands of them.

This was late Sunday night; Broussard hasn’t Tweeted since.

Even Adrian Wojnarowski, the respected NBA writer for Yahoo! Sports, has taken to Twitter to chime in on James. He appears to have more meat on the bone:

It’s all speculation at this point — sources! after all. Yet based on his past work — and Broussard’s — I know whom to trust when “The Decision II” is revealed.

If any of these reporters turn out to be wrong — and some will, because they’re spewing out just about everything — don’t expect any mea culpas.

However, what social media steals from brain-cell development, it also rewards with these pitch-perfect ripostes to Broussard’s windbaggery:

I really hope Leitch doesn’t have to come back with another column explaining all this away if Broussard is actually right.

But some days, such as a Monday in the dog days of summer, these cheap little vignettes (laced with necessary humor) hit just the right chord.

I hate it when I can’t resist the temptation of falling down the rabbit hole of bitching about sports media. This blog is aiming for a higher road, and today I couldn’t stay on it. Instead, I ended up rolling around in the ditch of sportz.

(And my apologies for the bad words. There is profanity, and there is cussing, and I usually prefer the former. Today, the latter prevails. I do feel better, though.)

But sometimes, a good rant about the hot-air noise of media leafblowers like Broussard is the only way I can think of to rise, to paraphrase an anti-sportz acquaintance, above what we’ve been sold.

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