If you were looking for some place to invest that extra $4 million you found between the sofa cushions, it’s too late to plunk it down for a Super Bowl commercial.

All the ad space is gone, and the above figure is for a precious 60-second message, according to Business Week.

Let’s hope for that kind of money, they’re a far lot better than the typical frat boy ads that addle the brains of sports viewers.

Here’s the best Super Bowl commercial that ever ran, and it ran only once, at a cost of $800,000 per minute: