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	<title>Extracurriculars &#187; uconn women</title>
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		<title>How Geno being Geno baffled the miserable bastards</title>
		<link>http://www.wendyparker.org/2010/12/how-geno-being-geno-baffled-the-miserable-bastards/</link>
		<comments>http://www.wendyparker.org/2010/12/how-geno-being-geno-baffled-the-miserable-bastards/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 23:12:03 +0000</pubDate>
		<dc:creator>Wendy Parker</dc:creator>
				<category><![CDATA[daily updates]]></category>
		<category><![CDATA[geno auriemma]]></category>
		<category><![CDATA[uconn women]]></category>
		<category><![CDATA[women's basketball]]></category>
		<category><![CDATA[women's sports]]></category>

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		<description><![CDATA[TweetSince there&#8217;s been a lot of drive-by commentary about the UConn women&#8217;s basketball streak from sportswriters who admit they don&#8217;t follow, nor do they much care, about the sport, a few simple lessons in interpreting Geno Auriemma are necessarily in order.
But first, thank God for Bob Ryan. The legendary Boston Globe columnist and basketball maven [...]]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.wendyparker.org%2F2010%2F12%2Fhow-geno-being-geno-baffled-the-miserable-bastards%2F&amp;text=How%20Geno%20being%20Geno%20baffled%20the%20miserable%20bastards%20&amp;related=&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.wendyparker.org%2F2010%2F12%2Fhow-geno-being-geno-baffled-the-miserable-bastards%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.wendyparker.org/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;" onclick="urchinTracker('/outgoing/twitter.com/share?url=http_3A_2F_2Fwww.wendyparker.org_2F2010_2F12_2Fhow-geno-being-geno-baffled-the-miserable-bastards_2F_amp_text=How_20Geno_20being_20Geno_20baffled_20the_20miserable_20bastards_20_amp_related=_amp_lang=en_amp_count=horizontal_amp_counturl=http_3A_2F_2Fwww.wendyparker.org_2F2010_2F12_2Fhow-geno-being-geno-baffled-the-miserable-bastards_2F&amp;referer=');">Tweet</a></div><p>Since there&#8217;s been a lot of drive-by commentary about the UConn women&#8217;s basketball streak from sportswriters who admit they don&#8217;t follow, nor do they much care, about the sport, a few simple lessons in interpreting Geno Auriemma are necessarily in order.</p>
<p>But first, thank God for Bob Ryan. The legendary Boston Globe columnist and basketball maven with a deep appreciation for every level of the sport, regardless of gender, <strong><a href="http://www.boston.com/sports/colleges/womens_basketball/articles/2010/12/23/oh_man_cant_we_all_salute_these_women/" onclick="urchinTracker('/outgoing/www.boston.com/sports/colleges/womens_basketball/articles/2010/12/23/oh_man_cant_we_all_salute_these_women/?referer=');">truly gets</a></strong> what the Huskies and their star player embody:</p>
<blockquote><p><em>&#8220;Similarly, I saw a great basketball player two nights ago. Her name is Maya Moore, and she won’t be playing in the NBA. But I’d go watch her play her dunkless game any ol’ time, because she is a pure basketball player. She can shoot, pass, rebound, defend, and, finally, lead. It was an under-the-microscope performance before what will be the best audience for women’s basketball until the NCAA championship game several months hence, and she personally made sure UConn would get that record. The final scoring total was a career-high 41, but that didn’t matter. Twenty-one, 31, 41 . . . she put on a show. She’s not Kemba Walker physically, but she’s as good a basketball player, and I bet the standout UConn point guard would love to play with her.&#8221;</em></p></blockquote>
<p>Yes, Ryan gets it, because he&#8217;s a basketball purist at heart, while far too many members of the sportswriting Tribe were too busy genuflecting about Auriemma, doing their 24/7 all-platform wiseguy best to respond to a wiseguy coach, or <strong><a href="http://www.cbssports.com/collegebasketball/story/14471824/uconn-streak-is-telling-and-not-in-a-good-way" target="_blank" onclick="urchinTracker('/outgoing/www.cbssports.com/collegebasketball/story/14471824/uconn-streak-is-telling-and-not-in-a-good-way?referer=');">disparage his team&#8217;s accomplishments</a></strong>, all too literally.</p>
<p>They just don&#8217;t get it.</p>
<p>They don&#8217;t get what Auriemma was really doing after he dashed off <strong><a href="http://www.courant.com/sports/uconn-women/hc-jeff-jacobs-column-uconn-women-12220101219,0,5602463.column" target="_blank" onclick="urchinTracker('/outgoing/www.courant.com/sports/uconn-women/hc-jeff-jacobs-column-uconn-women-12220101219_0_5602463.column?referer=');">this doozy</a></strong> in response to all the attention at Madison Square Garden as the Huskies won their 88th consecutive game over Ohio State on Sunday:</p>
<blockquote><p><em>&#8220;There wouldn&#8217;t be this many people in the room if we were chasing a women&#8217;s record. The reason everybody&#8217;s having a heart attack the last four, five days is because a bunch of women are threatening to break a men&#8217;s record … All the miserable bastards who follow men&#8217;s basketball that don&#8217;t want us to break the record are all here because they&#8217;re pissed.</em></p>
<p><em>&#8220;If we were breaking a women&#8217;s record everybody would go, &#8216;Aren&#8217;t those girls nice?&#8217; Give them two paragraphs in USA Today, give them one line on the bottom of ESPN and let&#8217;s send them back where they belong — the kitchen.&#8217; &#8220;</em></p></blockquote>
<p>Auriemma wasn&#8217;t yelling, or even raising his voice, when he said those words. His voice was low, his demeanor calm. But to the untrained ear those remarks can seem harshly sharp and piercing, if not offensive. It didn&#8217;t take long for the overreaction to the reaction to spring forth like a geyser.</p>
<p>To the sports blogs who find room for women only in bimbo poses, this was just another example of Geno being an <strong><a href="http://thebiglead.com/index.php/2010/12/20/geno-auriemma-insufferable-as-ever-defends-the-uconn-women-88-game-winning-streak/" onclick="urchinTracker('/outgoing/thebiglead.com/index.php/2010/12/20/geno-auriemma-insufferable-as-ever-defends-the-uconn-women-88-game-winning-streak/?referer=');">insufferable douche</a></strong>.</p>
<p>Yahoo&#8217;s Les Carpenter <strong><a href="http://rivals.yahoo.com/ncaa/womens-basketball/news?slug=lc-auriemma122110&amp;utm_source=twitterfeed&amp;utm_medium=twitter" target="_blank" onclick="urchinTracker('/outgoing/rivals.yahoo.com/ncaa/womens-basketball/news?slug=lc-auriemma122110_amp_utm_source=twitterfeed_amp_utm_medium=twitter&amp;referer=');">doesn&#8217;t get it</a></strong>. Geno wasn&#8217;t really angry.</p>
<p>Surprisingly, SI.com&#8217;s Ann Killion, whom I respect and has spent some time around the women&#8217;s game, <strong><a href="http://sportsillustrated.cnn.com/2010/writers/ann_killion/12/21/uconn/http://sportsillustrated.cnn.com/2010/writers/ann_killion/12/21/uconn/" target="_blank" onclick="urchinTracker('/outgoing/sportsillustrated.cnn.com/2010/writers/ann_killion/12/21/uconn/http_//sportsillustrated.cnn.com/2010/writers/ann_killion/12/21/uconn/?referer=');">doesn&#8217;t get it either</a></strong>.</p>
<p>Business Insider, a Silicon Valley blog, even piled on the UConn streak, but Dashiell Bennett <strong><a href="http://www.businessinsider.com/stop-comparing-uconns-winning-streak-to-uclas-2010-12" target="_blank" onclick="urchinTracker('/outgoing/www.businessinsider.com/stop-comparing-uconns-winning-streak-to-uclas-2010-12?referer=');">clearly doesn&#8217;t get it</a></strong>.</p>
<p>And the knuckleheads who come up with such original observations as <strong><a href="http://chicago.cbslocal.com/2010/12/22/bernstein-womens-basketball-sucks/" target="_blank" onclick="urchinTracker('/outgoing/chicago.cbslocal.com/2010/12/22/bernstein-womens-basketball-sucks/?referer=');">&#8220;women&#8217;s basketball sucks&#8221;</a></strong> and <strong><a href="http://houston.sbnation.com/2010/12/22/1891133/Geno-Auriemma-Women-Men-Basketball-Connecticut-Insane" target="_blank" onclick="urchinTracker('/outgoing/houston.sbnation.com/2010/12/22/1891133/Geno-Auriemma-Women-Men-Basketball-Connecticut-Insane?referer=');">why don&#8217;t you play a men&#8217;s team?</a> </strong>have truly revealed their level of intelligence. So do those who complain of having the sport <strong><a href="http://www.thedestinlog.com/sports/row-16259-streaks-uconn.html" target="_blank" onclick="urchinTracker('/outgoing/www.thedestinlog.com/sports/row-16259-streaks-uconn.html?referer=');">shoved down their throats</a></strong> in an age of 500 channels.</p>
<p>(Some defenders of the womens&#8217;s game &#8212; and not just those named <strong><a href="http://www.wendyparker.org/2010/12/18/the-women-who-wont-enjoy-the-uconn-womens-streak/" target="_blank">Christine Brennan</a> </strong>&#8211; have come across as <a href="http://www.slamonline.com/online/other-ballers/womens/2010/12/in-ignorance-and-basketball/" target="_blank" onclick="urchinTracker('/outgoing/www.slamonline.com/online/other-ballers/womens/2010/12/in-ignorance-and-basketball/?referer=');"><strong>overly thin-skinned</strong></a>, and this doesn&#8217;t help the perception of the sport either.)</p>
<p>Was Auriemma taking a serious swipe at detractors of the women&#8217;s game? You betcha, and it&#8217;s important to understand that he was making a very direct point about all of this.</p>
<p>But for those who know the deeper message behind nearly everything Auriemma says for public consumption, it&#8217;s this:</p>
<p>This is Geno, just being Geno. It sounds off the cuff and unscripted and rash, and his extemporaneous talents are as remarkable as how he prepares his team to play.</p>
<p>But this is also coldly calculating stuff, designed to absorb all the pressure that might otherwise be heaped on his players, who had little trouble <strong><a href="http://espn.go.com/espn/page2/index?id=5946635" target="_blank" onclick="urchinTracker('/outgoing/espn.go.com/espn/page2/index?id=5946635&amp;referer=');">mowing down Florida State</a></strong> for No. 89, with John Wooden&#8217;s grandson in the house.</p>
<p>Some opiners think this is Geno hogging the spotlight, egomaniacally, injecting himself in the middle of a debate he has ratcheted up. As Killion writes, there is some truth to all of that. He does like attention and being a lightning rod in a sport that rarely gets this kind of early season exposure. He&#8217;s a breath of hot air and fresh air at the same time.</p>
<p>But Auriemma&#8217;s tactics should be recognizable to some of these opiners, since the coaches he resembles the most are soccer&#8217;s self-dubbed &#8220;Special One,&#8221; Jose Mourinho, and the Ol&#8217; Ball Coach himseelf, Steve Spurrier.</p>
<p>After his England club Chelsea lost to Barcelona in the first leg of their 2005 European Champions League series, Mourinho accused Frank Rijkaard, then the Barcelona manager, of <strong><a href="http://news.bbc.co.uk/sport2/hi/football/europe/4283843.stm" target="_blank" onclick="urchinTracker('/outgoing/news.bbc.co.uk/sport2/hi/football/europe/4283843.stm?referer=');">entering a referees&#8217; locker room</a></strong> beforehand.</p>
<p>Chelsea roared back to win the second leg 4-2 and the series 5-4, and Rijkaard lost his grip on the reins of Barcelona. (Mourinho, now at Real Madrid, did <strong><a href="http://goal.blogs.nytimes.com/2010/11/29/barcelona-5-real-madrid-0/" target="_blank" onclick="urchinTracker('/outgoing/goal.blogs.nytimes.com/2010/11/29/barcelona-5-real-madrid-0/?referer=');">get some comeuppance</a></strong> recently when Barcelona throttled Les Meringues 5-0.)</p>
<p>It was Spurrier that Auriemma channeled at a Knoxville hotel sports bar the night before UConn&#8217;s game at Tennessee in 2002, when a photo of the Ol&#8217; Ball Coach flashed on a television screen as he was to the Washington Redskins. To anyone within earshot Auriemma cried out:</p>
<blockquote><p><em>&#8220;I want to be the Steve Spurrier of women&#8217;s basketball!&#8221; </em></p></blockquote>
<p>The locals didn&#8217;t like hearing it &#8212; after all, it was Spurrier who said, during his Florida days, that &#8220;you can&#8217;t spell Citrus without &#8216;UT.&#8217; &#8221; Then again, Auriemma had spent the previous days referring to Tennessee as the &#8220;Evil Empire,&#8221; and expressing how much he loathed the color orange and &#8220;Rocky Top.&#8221;</p>
<p>Final score? UConn, 86-72. The run-up to that game proved to be a tipping point in the now-dormant UConn-Tennessee rivalry.</p>
<p>After losing a prized recruit, Brittany Hunter, to Duke, Auriemma&#8217;s words became bulletin board material in Durham for a Feb. 2003 matchup and what would become the first women&#8217;s sellout at Cameron Indoor Stadium:</p>
<blockquote><p><em>&#8220;You know, there are just as many Duke graduates waiting on tables as there are from any other school in the country. They may just be working at a better restaurant.&#8221;</em></p></blockquote>
<p>Relaxed, Auriemma even joked around with Duke students camped out at Krzyzewskiville, waiting for North Carolina tickets.</p>
<p>Final score: UConn 77-65, and it wasn&#8217;t even that close. The following season, Hunter transferred to UConn, but injuries shortened her career.</p>
<p>Even after UCLA&#8217;s mark had been eclipsed, the media grousing continued. ESPN.com&#8217;s Johnette Howard, who also has been around the women&#8217;s game for a number of years, snorted that perhaps Geno ought to <strong><a href="http://sports.espn.go.com/espn/commentary/news/story?page=howard/101222" target="_blank" onclick="urchinTracker('/outgoing/sports.espn.go.com/espn/commentary/news/story?page=howard/101222&amp;referer=');">go coach men already</a></strong>, reflecting a fairly healthy sentiment that still exists in the women&#8217;s coaching community. Then Howard descended to this:</p>
<blockquote><p><em>&#8220;Auriemma is hardly the first coach or high achiever who can be ultracompetitive or self-referential, contradictory or complicated. But he has never been spanked as much as he should have for how he has treated Tennessee&#8217;s Summitt.&#8221;</em></p></blockquote>
<p>Well, let&#8217;s open up those old wounds, shall we? Howard&#8217;s spanking &#8212; it&#8217;s hard to tell whether she enjoyed it, though &#8212; should put to rest the worries some in the Connecticut media have had the last couple years that <strong><a href="http://articles.courant.com/2010-01-27/sports/hc-jeffcol0127.artjan27_1_geno-auriemma-harry-perretta-press-conference" target="_blank" onclick="urchinTracker('/outgoing/articles.courant.com/2010-01-27/sports/hc-jeffcol0127.artjan27_1_geno-auriemma-harry-perretta-press-conference?referer=');">America had taken the fun out of Geno</a></strong>.</p>
<p>Not any longer. While he&#8217;s back to his old self, and God continues to smile on the Huskies, far too many star media opiners are taking him far too seriously to get why he does what he does.</p>
]]></content:encoded>
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		<title>The women who can&#8217;t enjoy the UConn women&#8217;s streak</title>
		<link>http://www.wendyparker.org/2010/12/the-women-who-wont-enjoy-the-uconn-womens-streak/</link>
		<comments>http://www.wendyparker.org/2010/12/the-women-who-wont-enjoy-the-uconn-womens-streak/#comments</comments>
		<pubDate>Sat, 18 Dec 2010 20:29:56 +0000</pubDate>
		<dc:creator>Wendy Parker</dc:creator>
				<category><![CDATA[daily updates]]></category>
		<category><![CDATA[christine brennan]]></category>
		<category><![CDATA[sports media]]></category>
		<category><![CDATA[uconn women]]></category>
		<category><![CDATA[women's basketball]]></category>
		<category><![CDATA[women's sports]]></category>

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		<description><![CDATA[TweetEven before the University of Connecticut women&#8217;s basketball team won for the 87th consecutive time last week, some of the most vocal women&#8217;s sports advocates there are &#8212; affectionately known here as the Sisters of Perpetual Indignance &#8212; have felt especially anxious about the reaction to what they believe to be nothing less than (wo)man landing [...]]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=""><a href="http://twitter.com/share?url=http%3A%2F%2Fwww.wendyparker.org%2F2010%2F12%2Fthe-women-who-wont-enjoy-the-uconn-womens-streak%2F&amp;text=The%20women%20who%20can%27t%20enjoy%20the%20UConn%20women%27s%20streak&amp;related=&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.wendyparker.org%2F2010%2F12%2Fthe-women-who-wont-enjoy-the-uconn-womens-streak%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.wendyparker.org/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;" onclick="urchinTracker('/outgoing/twitter.com/share?url=http_3A_2F_2Fwww.wendyparker.org_2F2010_2F12_2Fthe-women-who-wont-enjoy-the-uconn-womens-streak_2F_amp_text=The_20women_20who_20can_27t_20enjoy_20the_20UConn_20women_27s_20streak_amp_related=_amp_lang=en_amp_count=horizontal_amp_counturl=http_3A_2F_2Fwww.wendyparker.org_2F2010_2F12_2Fthe-women-who-wont-enjoy-the-uconn-womens-streak_2F&amp;referer=');">Tweet</a></div><p>Even before the University of Connecticut women&#8217;s basketball team won for the <a style="font-weight: bold; " href="http://www.ctpost.com/basketball/article/UConn-women-beat-Marquette-for-87th-straight-281964.php" target="_blank" onclick="urchinTracker('/outgoing/www.ctpost.com/basketball/article/UConn-women-beat-Marquette-for-87th-straight-281964.php?referer=');">87th consecutive time</a> last week, some of the most vocal women&#8217;s sports advocates there are &#8212; affectionately known here as the Sisters of Perpetual Indignance &#8212; have felt especially anxious about the reaction to what they believe to be nothing less than (wo)man landing on the moon.</p>
<p><a href="http://www.ctpost.com/basketball/article/UConn-women-beat-Marquette-for-87th-straight-281964.php" target="_blank" onclick="urchinTracker('/outgoing/www.ctpost.com/basketball/article/UConn-women-beat-Marquette-for-87th-straight-281964.php?referer=');"></a></p>
<p>Except there really hasn&#8217;t been that much scorn heaped upon UConn&#8217;s winning streak, and the chance that Geno Auriemma&#8217;s Huskies have on Sunday to match the UCLA men&#8217;s record of <strong><a href="http://www.nytimes.com/2010/12/15/sports/ncaabasketball/15uconn.html" target="_blank" onclick="urchinTracker('/outgoing/www.nytimes.com/2010/12/15/sports/ncaabasketball/15uconn.html?referer=');">88 wins in a row</a></strong> against Ohio State in Madison Square Garden. What has appeared of that variety has been scant, and <strong><a href="http://www.realclearsports.com/articles/2010/12/17/uconn_women_not_rivaling_ucla_streak_97157.html" target="_blank" onclick="urchinTracker('/outgoing/www.realclearsports.com/articles/2010/12/17/uconn_women_not_rivaling_ucla_streak_97157.html?referer=');">rather poorly argued</a></strong>. The apples-and-oranges references are as lame as suggestions of putting the respective men&#8217;s and women&#8217;s teams in question on the floor and letting them settle the matter there.</p>
<p>These are the exceptions to what has been a rather respectful rule when assessing UConn&#8217;s apparent place in history (unless the Buckeyes make some of their own). Most notably, there was Connecticut resident Frank Deford on NPR, in <strong><a href="http://www.npr.org/2010/12/15/132053134/uconn-women-s-team-rises-to-a-watershed-moment" onclick="urchinTracker('/outgoing/www.npr.org/2010/12/15/132053134/uconn-women-s-team-rises-to-a-watershed-moment?referer=');">his latest tribute</a></strong> to the Huskies. And ESPN.com&#8217;s MeChelle Voepel <strong><a href="http://sports.espn.go.com/los-angeles/story?columnist=voepel_mechelle&amp;id=5925863" target="_blank" onclick="urchinTracker('/outgoing/sports.espn.go.com/los-angeles/story?columnist=voepel_mechelle_amp_id=5925863&amp;referer=');">penned this kindly comparison</a></strong> of the coaching styles of John Wooden and Geno Auriemma, who despite their vast personality differences are remarkably similar in what they have demanded from their teams on the court.</p>
<p>Then there&#8217;s Yahoo! Sports columnist Dan Wetzel, who has more than a passing familiarity with women&#8217;s hoops, offering a very <strong><a href="http://rivals.yahoo.com/ncaa/womens-basketball/news?slug=dw-uconnstreak121810" target="_blank" onclick="urchinTracker('/outgoing/rivals.yahoo.com/ncaa/womens-basketball/news?slug=dw-uconnstreak121810&amp;referer=');">generous and fair-minded perspective</a></strong>.</p>
<p>But The Sisterhood didn&#8217;t wait for any of that, convinced that UConn was not going to be treated &#8220;fairly&#8221; or &#8220;equally&#8221; in the press. A few pre-emptory strikes were served up by Laura Pappano, with her usual <strong><a href="http://fairgamenews.com/2010/12/the-quest-for-89-victories-is-not-just-for-uconn-it-matters-to-all-of-us/" target="_blank" onclick="urchinTracker('/outgoing/fairgamenews.com/2010/12/the-quest-for-89-victories-is-not-just-for-uconn-it-matters-to-all-of-us/?referer=');">heavy-handed hyperbole</a></strong>, and Nicole LaVoi, who thought it necessary to <strong><a href="http://nicolemlavoi.com/2010/12/16/predictions-on-how-the-media-will-talk-about-uconn-womens-basketball-winning-streak/" target="_blank" onclick="urchinTracker('/outgoing/nicolemlavoi.com/2010/12/16/predictions-on-how-the-media-will-talk-about-uconn-womens-basketball-winning-streak/?referer=');">make <em>predictions</em> about the coverage</a></strong>, with No. 4 being particularly insipid.</p>
<p>(If you reside outside of the sisterly bubble, these are two of the most notable women&#8217;s sports &#8220;experts&#8221; we&#8217;re told we have, women who have written books, participated in panel discussions, conducted research and the like. The quality and accuracy of what they have written, discussed and researched is rarely given any critical examination inside the bubble, of course, which is one of the problems with the general discourse about women&#8217;s sports.)</p>
<p>When Connecticut-based ESPN announced it <strong><a href="http://www.dailynews.com/ci_16880385?source=most_viewed" target="_blank" onclick="urchinTracker('/outgoing/www.dailynews.com/ci_16880385?source=most_viewed&amp;referer=');">would not displace poker</a></strong> with the UConn vs. Ohio State game that will remain on ESPNU, the conspiracy theorists had their proof that the women were not getting proper respect. (Some UConn fans complained that they don&#8217;t get ESPNU on their cable systems, but there are alternatives: Go to a sports bar, or better yet, take a short trip to Manhattan and see history in person. More than <strong><a href="http://www.nytimes.com/2010/12/18/sports/ncaabasketball/18garden.html" target="_blank" onclick="urchinTracker('/outgoing/www.nytimes.com/2010/12/18/sports/ncaabasketball/18garden.html?referer=');">6,000 empty seats</a></strong> still remain.)</p>
<p>But it took the Stenographer of the Sisterhood, the typically late-to-the-game Christine Brennan of USA Today, <strong><a href="http://www.usatoday.com/sports/columnist/brennan/2010-12-15-uconn-women-winning-streak_N.htm?loc=interstitialskip" target="_blank" onclick="urchinTracker('/outgoing/www.usatoday.com/sports/columnist/brennan/2010-12-15-uconn-women-winning-streak_N.htm?loc=interstitialskip&amp;referer=');">to stir the pot really good</a></strong>, and turn a celebratory occasion for women&#8217;s sports into an unsavory whinefest:</p>
<blockquote><p><em>&#8220;For decades now, those of us in the sports media have argued about which comes first: interest or coverage. There&#8217;s no doubt that college men&#8217;s basketball has more interest than the women&#8217;s game. TV ratings, attendance figures and revenue bear that out. But there&#8217;s also no doubt that the media&#8217;s lack of coverage of the UConn story, and many other stories in women&#8217;s sports, ensures that interest will remain static.&#8221;</em></p></blockquote>
<p>If Brennan actually covered women&#8217;s sports as much as Voepel, for example, I&#8217;d buy some of this. But for someone who parachutes into the realm of women&#8217;s sports only when a story becomes big enough, or when she&#8217;s trying to make a reflexive point about Title IX or gender issues in sports, or when she&#8217;s introduced as a women&#8217;s sports &#8220;expert&#8221; on NPR, it&#8217;s truly rich for Brennan to scold the media Tribe for its supposed negligence.</p>
<p>At last spring&#8217;s Women&#8217;s Final Four in San Antonio, Brennan stuck around long enough to query Auriemma about UConn&#8217;s dominance, and why this was the case with Title IX and all. But she didn&#8217;t stay for any of the games, having jetted off to Augusta before the women&#8217;s semifinals to join the Tribe stalking Tiger Woods. Maybe it&#8217;s because she had just written that she thought what UConn was doing <strong><a href="http://www.usatoday.com/sports/columnist/brennan/2010-03-10-uconn-win-streak_N.htm" target="_blank" onclick="urchinTracker('/outgoing/www.usatoday.com/sports/columnist/brennan/2010-03-10-uconn-win-streak_N.htm?referer=');">wasn&#8217;t necessarily good for women&#8217;s basketball</a></strong>.</p>
<p>So which Brennan are we to believe now with UConn on the cusp of 88, and possibly more? The March Brennan? Or the December Brennan?</p>
<p>And better yet, will she be at the Garden on Sunday, as one of the few women in sports media with a true national platform? According to her <strong><a href="http://www.usatoday.com/sports/columnist/brennan/" target="_blank" onclick="urchinTracker('/outgoing/www.usatoday.com/sports/columnist/brennan/?referer=');">&#8220;Keeping Score&#8221;</a></strong> archives, the only women she&#8217;s written about since March are three drivers at the Indy 500, Maddy Crippen, Debi Thomas, Ines Sainz, Serena Williams and her bothersome foot, Kim Clijsters and Yeardley Love, the University of Virginia lacrosse player who was murdered last spring, allegedly by a member of the men&#8217;s team. Oh, and the non-athletic women at the center of the Tiger Woods and Ben Roethlisberger controversies.</p>
<p>By my count, women have been the focal point of only 10 of Brennan&#8217;s last 61 columns, and some of that is human interest treatment. Golf is the subject of 24 columns, and Brennan used not one of them to write about women&#8217;s golf. Nor has she written in that span about the WNBA or the endangered Women&#8217;s Professional Soccer league.</p>
<p>Brennan&#8217;s gender scorecard is just as threadbare as those she lectures. And she gets away with it, while the few women&#8217;s sports journalists still remaining at mainstream media outlets labor in obscurity.</p>
<p>Look, there&#8217;s plenty to lament about today&#8217;s sports media atmosphere, and to feel just a bit sheepish about what&#8217;s considered important.</p>
<p>It&#8217;s a 24/7 noise machine that overdramatizes almost every story, large or small, rehashes of dozens of replays of dunks, touchdowns, homers, golazos, complemented by the rush of reporters to &#8220;confirm&#8221; petty, inconsequential &#8220;news,&#8221; all for the sake of getting a &#8220;scoop.&#8221;</p>
<p>It&#8217;s the same sports media environment that women&#8217;s sports advocates claim marginalizes them and the <a style="font-weight: bold;" href="http://www.womenssportsfoundation.org/Content/Articles/Issues/Media-and-Publicity/Q/Q--A-Media-Coverage-of-Womens-Sports.aspx" target="_blank" onclick="urchinTracker('/outgoing/www.womenssportsfoundation.org/Content/Articles/Issues/Media-and-Publicity/Q/Q--A-Media-Coverage-of-Womens-Sports.aspx?referer=');">feats of female athletes</a>. As a counter, such &#8220;experts&#8221; like to conduct <strong><a href="http://www.huffingtonpost.com/michael-messner/dropping-the-ball-on-cove_b_599912.html" target="_blank" onclick="urchinTracker('/outgoing/www.huffingtonpost.com/michael-messner/dropping-the-ball-on-cove_b_599912.html?referer=');">bogus studies</a></strong> that reflect what they already believe, instead of casting a more empirical net (and that&#8217;s a subject for another time, and that I wrote about <strong><a href="http://wendyparker.posterous.com/female-athletes-their-bodies-and-distorted-pe" target="_blank" onclick="urchinTracker('/outgoing/wendyparker.posterous.com/female-athletes-their-bodies-and-distorted-pe?referer=');">here</a></strong> and <strong><a href="http://wendyparker.posterous.com/distorted-perceptions-of-womens-tv-sports-con" target="_blank" onclick="urchinTracker('/outgoing/wendyparker.posterous.com/distorted-perceptions-of-womens-tv-sports-con?referer=');">here</a></strong>).</p>
<p>But what the sisters have done this week is to undermine everything they said they wanted to be emphasized about the UConn women&#8217;s streak. In making the coverage of the story the story, they guaranteed that the marvelous basketball played by UConn and Auriemma&#8217;s coaching brilliance would share some billing with a subject unbecoming of that excellence.</p>
<p>In other words, ladies, you&#8217;ve pulled off what you feared the male-dominated sports press would do. Only you did it much, much better.</p>
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